DIGITAL PERSONALIZATION AND GEN Z PURCHASE DECISIONS ON TIKTOK SHOP: AN EMPIRICAL STUDY IN CIAMIS REGENCY. Strategic Management Research Journal, [S. l.], v. 1, n. 2, p. 84–96, 2026. Disponível em: https://e-journal.tematikapertanusantara.sch.id/index.php/STRAMER/article/view/30. Acesso em: 9 feb. 2026.