TURNING INTERACTION INTO PURCHASE INTENTION: EXPLORING CONSUMER ENGAGEMENT IN GRIYA CIAWI’S SOCIAL MEDIA INNOVATION. Strategic Management Research Journal, [S. l.], v. 2, n. 1, 2026. Disponível em: https://e-journal.tematikapertanusantara.sch.id/index.php/STRAMER/article/view/41. Acesso em: 21 sep. 2026.