DIGITAL PERSONALIZATION AND GEN Z PURCHASE DECISIONS ON TIKTOK SHOP: AN EMPIRICAL STUDY IN CIAMIS REGENCY. Journal Abbreviation [Internet]. 2026 Feb. 5 [cited 2026 Feb. 9];1(2):84-96. Available from: https://e-journal.tematikapertanusantara.sch.id/index.php/STRAMER/article/view/30