The Effect Of Social Media Use In School Promotion On The Increase In Registration At MAN 5 Ciamis
Keywords:
social media, satisfaction, effectiveness, school promotion, increasing enrollmentAbstract
This study aims to analyze the influence of satisfaction and effectiveness of social media on increasing the number of registrants at MAN 5 Ciamis. The background of this study is based on the increasing use of social media as a means of promotion in the education sector, but it is not yet known to what extent it influences prospective students' decisions to register. This study uses a quantitative approach with a survey method and a questionnaire as an instrument. The data analysis technique used is multiple linear regression. The results of the study indicate that the variable of satisfaction with social media (X1) has a positive and significant effect on increasing registrants (Y) with a significance value of 0.011 (<0.05). Meanwhile, the variable of effectiveness of social media (X2) does not show a significant effect, with a significance value of 0.071 (>0.05). These findings indicate that the positive experience of school social media users plays an important role in attracting prospective students. Therefore, schools are advised to improve the quality of content and interaction on social media in order to create higher satisfaction among users.
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