Vol. 2 No. 1 (2026): Strategic Management Research Journal

Articles

• TURNING INTERACTION INTO PURCHASE INTENTION: EXPLORING CONSUMER ENGAGEMENT IN GRIYA CIAWI'S SOCIAL MEDIA INNOVATION

  Aneu Yulianeu, Yadi Fahruzein Terang Jaya (Author)

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  Abstract View: 34, PDF Download: 34

• BRAND IMAGE AND ITS INFLUENCE ON CUSTOMER LOYALTY AT SRC APONG COMMUNITY RETAIL STORE

  Jajang Saeful Zaman (Author)

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  Abstract View: 22, PDF Download: 37

• THE INFLUENCE OF SOCIAL MEDIA INFLUENCER-INDUCED FEAR OF MISSING OUT (FOMO) ON CRYPTO INVESTMENT DECISIONS AMONG GEN Z (A CASE STUDY OF THE INDODAX COMMUNITY)

  Ricky Hermayanto, Sheira Ramayani Putri (Author)

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  Abstract View: 75, PDF Download: 70

• AN INTEGRATIVE MODEL OF TAX INCENTIVES AND FINANCIAL LITERACY FOR THE PERFORMANCE OF TASIKMALAYA MSME

  Bambang Kurnia Nugraha, Hendi Sobari (Author)

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  Abstract View: 27, PDF Download: 37

• MENTAL-HEALTH VULNERABILITY AND EMOTIONAL DISTRESS AMONG YOUTH FROM DISRUPTED FAMILIES: AN EXTENDED SOCIAL SUPPORT MODEL

  Riska Nadiya Salsabela, Ghifta Putri Famellya (Author)

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  Abstract View: 28, PDF Download: 43